Araku’s Coffee Museum welcomes record number of tourists

The museum that showcases the journey of espresso to the valley is battling pandemic-induced challenges

The hiss of the espresso machine is again on the Araku Coffee Museum in Araku Valley, after a niche of virtually six and a half months.

The museum’s small staff of employees is busy attending to the sudden stream of guests that they had been witnessing previously two weeks. It’s no secret the pandemic has affected small companies all over the place. Araku Valley, about 120 kilometres from Visakhapatnam in Andhra Pradesh was not proof against it. From a bustling employees of 180 members, the Araku Coffee Museum is right now being managed by simply 45 folks, all hailing from the native tribal communities. “Being cut-off from the main city during the second wave of the pandemic had hit us badly. It is only in the past three weeks that things have begun to change,” says Naresh Akella, son of Prakash Rao who alongside together with his two brothers Santosh Kumar and Gopal Rao took over the reigns of managing the museum after the loss of life of their father just a few years in the past.

The Coffee Museum sells 60 varieties of espresso drinks, espresso powders and low bean sweets (chocolate-covered roasted espresso beans), all constituted of the regionally grown and processed espresso beans. Arabica espresso is the primary selection below cultivation in Araku Valley. Here, espresso is grown within the shade, using environmentally sustainable strategies. After battling a steep fall of their 15-year-old enterprise, the current spurt of tourists to the valley have stored the staff on their toes and introduced in a glimmer of hope. The museum has been getting about 700 footfalls daily which matches as much as 2,000 in the course of the weekends. “There has been a sudden increase in number of tourists. We did not witness this even during pre-pandemic days,” says Naresh. According to him, a majority of the tourists visiting the museum are from the States of Telangana, Chhattisgarh, Odisha, Tamil Nadu and Karnataka. “The numbers peaked in the last 12 days,” he provides. Adhering to the security protocols, the whole employees is absolutely vaccinated.

The vibrant murals on the partitions on the entrance of the museum narrate the journey of espresso from bean to cup. The shiny artwork works depict how the cherries are plucked, pulped, fermented and dried until they’re prepared for roasting and grounding. Inside the museum, the delicate lights deliver alive the dioramas (three-dimensional figures made of fibre and cement) that mirror the lengthy journey of the espresso bean from its discovery in Ethiopia to its reputation internationally and Araku. An audio-visual present provides a glimpse of the plush inexperienced slopes of the Araku Valley the place espresso is grown below the shade of silver oak timber and pepper creepers.

The museum was arrange in 2006, however its journey started a lot earlier, in 1954 when Prakash Rao, a migrant, arrange a small espresso store close to the Araku Railway Station to showcase Araku’s Arabica espresso which continues to be the all-time-favourite right here. While the menu has been curtailed because of the pandemic, it nonetheless consists of the sluggish brewed craft espresso and different costly varieties of espresso just like the Kopi Luwak, thought of the world’s most costly espresso constituted of beans digested by a civet cat.

Here, one will get to not solely be taught in regards to the historical past of the espresso selection, but in addition witness the whole course of of making it. “We are planning to hire and train a team of guides who give dedicated guided tours around the museum for small groups of tourists,” says Naresh.

Even as he battles a pandemic-induced loss of over ₹15 lakh, Naresh says he has no plans to broaden the enterprise by retail chains or shops. “Our speciality is to offer an experience in Araku which no other destination will provide. The only way to savour it is to drive down to the valley and relish a steaming cup of the refreshing Arabica coffee flavour,” says Naresh.

2021-08-02 17:02:11

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