Madurai’s festivals are synonymous with boisterous crowds, revelry and a carnival environment. If it is spiritual zeal throughout Chithirai competition, it is buying, slightly bargain-hunting, that pulls folks throughout the run-up to Deepavali which reaches a crescendo on the competition eve.
The buying hubs are Vilakkuthoon-South Masi Street space, Nethaji Road-West Masi Street space and business streets main in direction of West and South towers of Meenakshi Sundareswarar Temple. While all huge retailers promote white items with enticing provides, it is the small retailers and pavement ware the crowds are after. Just a folding cot, desk or a cart and you’ve got your store prepared. And there are stands with 50 or so hangers with attire which will be moved round. Even shoulders turn into show stands for just a few, and stationary bikes too.
Just for ₹100 flat, you should purchase a myriad of issues – nightie, churidar, umbrella, laundry basket, folding mat… the form of issues on sale is mind-boggling, by no means thoughts the high quality. The colors and designs are additionally as loud as the villagers who make up Madurai to a big extent and make it a vigorous place. Vendors crying out their bargains, horns blaring, police issuing warnings over public handle system, it is a cacophony the consumers simply love, for which they’ve come all the method from varied locations in Madurai and neighbouring districts.
Most of the distributors are locals however for a smattering few from north India who carry their ware by means of the crowd. Ismail, a vendor from Othakadai, who sells a well-liked aromatic spray, says they made a killing in the final three days of final Deepavali . He prays that rain shouldn’t play spoilsport in the following three days.
The police have a giant presence. One can see them and listen to their voice in every single place with their bulletins and recommendation: “ If you park here, the message about the fine will reach your phone before you reach home,” and “There are 1,000 cameras and 500 police men and women in plainclothes watching you on Masi streets.”
Not all are glad
But not all enterprise persons are glad. One of the main tailors in the metropolis mentioned enterprise is so-so. Their hey days are lengthy over, as folks purchase off the cabinets and impulse buy and instantaneous gratification is the identify of the sport now.
Happy faces of mask-less cut price hunters and distributors, a slew of snacks and drinks on carts, the carnival environment and basic bonhomie. Deepavali is here as soon as once more.
S. Abraham Mills , 2021-10-31 21:21:33