Diesel on the decline? Here’s Mercedes-Benz take on electrification

NEW DELHI: Mercedes-Benz India continues to be the solely few luxurious carmakers manufacturing and promoting diesel-powered automobiles right here. A high firm official on the sidelines of rolling out full-fledged retail of the future mentioned the path to electrification in India will likely be decided by laws, buyer choice and producer’s dedication to sustainability.
With EQC, Mercedes-Benz was the first luxurious carmaker to introduce a fully-electric automotive in India. Globally, the German firm has dedicated an funding of 40 billion euros, aiming to be electric-ready by the finish of the decade.
“EQC has received an overwhelming response. We welcome new players. It’s a great sign, and encourages us to introduce more electric cars soon,” mentioned Santosh Iyer, Vice President Sales and Marketing Mercedes-Benz India.
“We are not the guys to decide,” remarked Iyer on the destiny of diesel powertrain. “The transition to electrification will be led by legislation and customer preference. We are committed to sustainability goals and are prepared to serve more electric cars as the market matures,” mentioned Iyer.
Mercedes-Benz India on Friday launched the ‘Retail of the Future’ (ROTF) enterprise mannequin, which empowers the firm to promote its automobiles on to the clients. The beta section of ROTF was launched in June and it has acquired 1,700 models of buyer reserving up to now.
Mercedes-Benz India claims ROTF will set the greatest value, provide nationalised inventory visibility and full transparency in the buy course of. The course of will result in zero inventory and no legal responsibility for the franchise companions.
ROTF will likely be processed via both on-line or offline mode and the transaction is a 5-step methodology: Quotation, order reserving, order finalisation, invoicing and handover.
The German carmaker had pumped Rs 1,700 crore to implement ROTF and raked up 1,700-unit bookings price Rs 850 crore up to now.

2021-10-23 18:53:54

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