In India, the gourmet meal finally comes home

Sourcing gourmet elements for Indians eager to whip up a celebratory meal at home is now not a trouble

For the 90s youngsters, sausages from a chilly minimize retailer have been the solely gourmet meals on the desk. That was when cheese meant Amul cubes and salad was an assortment of greens like carrot, beetroot, cucumber and tomato. Fast ahead to 2021, life is all about dwelling with a pantry that offers a choice of cheese, wines, olives, herbs, meats and fruits. Easy accessibility is a post-pandemic phenomenon the place suppliers are catering to particular person customers, regardless of the scale of operations, not solely the meals and beverage trade, but in addition houses.

One can argue that upmarket shops had all the time stocked some quantity of cheese and herbs. But did they inventory artisanal cheese? Could we ever consider meals with out preservatives?

Santorini-baked basa fish, obtainable on Meatigo

Gayatri Tampi of Meatigo, an e-commerce retail model offering a variety of premium high quality uncooked and processed meat merchandise, says, “The game was changing even earlier; COVID just hastened the process and condensed five years of change into 18 months. Indian consumers have changed; most of them being well-travelled, have expanded food horizons. We are now open to experimenting with international cuisines and flavours, not only when we go out but also as we cook at home. Pandemic has made us question the food quality at some of our favourite haunts, especially when it comes to meats.” The different key issue, she factors out, is the realisation of the must eat wholesome..

The availability of gourmet meals can also be influenced by the shifting gender roles and obligations whereas cooking. Meal preparation is being projected as a gender-neutral exercise to be loved with family and friends. Gayatri says, “This has opened our minds to re-imagine how we look at gourmet food.”

The elaborate weekend brunch at restaruants with family and friends additionally appears to have influenced the weekend menu at home throughout the lockdown, fuelled by social media feeds rolling out one cooking video after the different; enabling us to attempt to be on par with the likes of Gordon Ramsay. Gayatri confirms, “Much like at restaurants and malls, we see a hike in purchases on weekends and holidays.”

Lisa Suwal, Chief Growth Officer at Prasuma

Lisa Suwal, Chief Growth Officer at Prasuma

Prasuma Momos noticed a 40% spike in demand throughout the lockdown regardless that they launched at the finish of 2019. Lisa Suwal, Chief Growth Officer (CGO) with Prasuma Momos says, “In just 18 months we are the go-to momo brand in the frozen section. Our momos are juicier than any other momo; we use a family recipe, hand-picked ingredients that are preservative-free, and the hormone-free meat is not treated with antibiotics.”

‘Not just ingredients, but quality’

Suppliers are pleased to customize for shoppers as in opposition to the enterprise of bulk orders. Rishiraj Dev, a Delhi-based provider, says they have been capable of maintain their enterprise regardless of losses solely as a result of he offered his inventory to pals and found a very new enterprise pattern. “It is a shame that we didn’t see this potential when we did big deliveries on bulk supplies to hotels. Consumers seem to be more aware of not just ingredients but quality as well. A lot of supermarkets do stock gourmet meats and cheese. But it is their stocking method that might go wrong.”

Gayatri agrees, “We realised the importance of temperature control and other processes.Even a small temperature change can alter the taste and texture of a product thus spoiling the experience.”

Venetian prawn and olive skewers, available on Meatigo

Venetian prawn and olive skewers, obtainable on Meatigo

In Hyderabad, chef Shankar Krishnamoorthy sourced Oberoi Delicatessen meats that included gluten-free hen franks, bacon prime and honey-glazed ham. Shankar says, “When regular diners at F9 started asking for the gourmet meats, I sensed there is a good market for it. Availability met demand in beautiful harmony.”

Consumers who’re consistently a choice of gourmet cheese, meats and condiments say that is the finest time to get cooking and following recipes from any cookbook with out having to tweak them or search for substitute elements. . Keerti Kumar a advisor as a software program startup says she was pleasantly stunned when a Mumbai-based artisanal cheese model Spotted Cow Fromagerie even delivered her some halloumi cheese. Such service wouldn’t have been potential earlier.”

2021-07-31 13:55:15

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