Infoparks Kerala to hold digital campaigns to woo back companies to campuses

Less than 10 companies have surrendered area whereas round 75 new companies, each massive and small, have began operations in Infopark Kochi since March final 12 months.

Infoparks Kerala is planning elaborate digital campaigns to carry back companies and restore campus life in Infoparks to the pre-Covid instances.

The digital video campaigns might be held with the participation of companies, which on their half are making preparations to carry back staff in a phased method within the subsequent three months. Entertainment programmes like band performances, which used to be a typical function at IT parks, would even be organised as when the federal government permits such occasions as an extra lure to woo back staff to campuses.

“We are expecting to get a clear picture of the return of employees to the parks by January as companies make arrangements for the phased return in view of school reopening and the near universal vaccination of the IT community. Unlike the speculations during the first wave of the pandemic that Work From Home (WFH) would become the new norm, companies are increasingly swaying towards the many advantages of working from the IT parks,” mentioned Arun Rajeevan, Manager (Marketing), Infoparks Kerala.

He mentioned that only a few companies have surrendered area within the parks as was initially feared. But apart from some massive companies decreasing their presence in a number of buildings for logistical points and comparatively small companies, which had been unstable even earlier than the pandemic, there was no giant scale give up of area.

In reality, there was situations during which companies, which surrendered the area had come back for that area. Less than 10 companies have surrendered area whereas round 75 new companies, each massive and small, have began operations in Infopark Kochi since March final 12 months.

Companies will now at all times have WFH as a tried and examined choice that might kick in throughout an emergency now that they’ve carried out it and located methods to surmount its many shortcomings. But working from IT parks is cited to have particular benefits over WFH.

“There is the guarantee of uninterrupted power supply and adequate bandwidth not to mention the sense of community and socialising that comes with working from under the same roof. Besides, there is a definite difference in mentality towards work between WFH and work from office. While team meetings can be held over online they definitely lack the same spirit as when held in person,” mentioned Mr. Rajeevan.

All these sides of a campus life might be showcased within the proposed digital marketing campaign.

M. P. Praveen , 2021-11-08 13:30:45

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