Kapil Sharma to introduce new Augmented Reality character on his show


Kapil Sharma to introduce new Augmented Reality character on his show

Popular comic Kapil Sharma has joined fingers with Snap Inc to revolutionise Indian tv as ‘The Kapil Sharma Show’ is all set to introduce a new character ‘Chedulal’. What’s particular is that this character will likely be introduced to life utilizing the modern Augmented Reality (AR) know-how. The show has solely tailored Snap Inc’s ‘Teeth’ lens for the character of ‘Chedulal’.

Speaking on the collaboration, Kapil Sharma stated, “I am excited at the opportunity to join hands with Snapchat and introduce ‘Chedulal’ to our audience. I have been a Snapchat user and enjoyed the innovative and unique AR-lens experience it offers. The fun element of the app and the lens easily hooked me, so I thought there was no better platform than my show to demonstrate its entertainment quotient to my guests, audience and Snap users.”

He additionally has plans to introduce many extra characters on the traces of AR, as he added, “I am sure that this is the first of many AR characters that I will be introducing on ‘The Kapil Sharma Show’ to entertain viewers.”

Talking in regards to the clutter-breaking collaboration, Karanbir Lamba – Head of Creator and Talent Partnerships in India from Snap Inc, stated, “We have always believed in the importance of investing in local content and in empowering local production partners. Our versatile Snap Star Kapil Sharma, with his immense popularity and diverse audience connect, was the perfect partner for us to collaborate with as we forayed into the world of television.”

“We have been constantly innovating with our AR capabilities to create memorable, lasting moments for our Snapchat community and are delighted at the opportunity to be able to take this experience beyond the app. We hope ‘Chedulal’ will encourage more content creators to explore and embrace the power of AR.”

2021-10-26 14:40:39

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